The Selfies Book Awards, set up in 2018 by BookBrunch, recognise and reward the fantastic work being done by the many highly professional self-published authors working in the UK today.  Sponsored by IngramSpark, and supported by the London Book Fair and Nielsen Book, this exciting new initiative aims to discover new talent and reward the very best self-published titles each year. 

The 2021 Awards will open for submissions on Monday, 26th October 2020, and will close at midnight on Friday, 1st January 2021.  If you would like to be notified when submissions are open, please email,

In 2021, we will again be rewarding the very best self-published work in adult fiction and children’s fiction, and are delighted to announce that we will also be looking for the very best self-published memoir/autobiography too.  So, the three categories for 2021 are:

  • adult fiction 
  • children’s fiction books, including YA
  • memoir/autobiography

All titles submitted need to have been published in English between January and December 2020 by an author who lives in the UK and is predominantly or only self-published, ie where the author themselves acts as the publisher/creative director.  Short stories and novellas are not eligible in the adult fiction category.

What the judges are looking for:

  • A fantastic story that entertains and delights the reader
  • A well produced book
  • An enticing cover and blurb that successfully addresses the target audience
  • An effective and creative marketing and publicity strategy that has the potential to achieve great sales

Submission process:

Submissions for the 2021 prize are not yet open.


The winners in each of the three categories will receive a cheque for £750, a profile in BookBrunch and other publishing opportunities.

In addition to the support of IngramSpark and the London Book Fair, we are also delighted to be working with the Nielsen Book ISBN store.  For further details about all our sponsors and supporters, please see our About Us page.

Next Steps…

To keep updated with news about The Selfies 2021 or if you have any queries please email