Established in 2018 by BookBrunch, the daily online news service for the book industry, with the support of IngramSpark and the London Book Fair, the Selfies book awards have been set up to recognise and reward the fantastic work being done by the many highly professional self-published authors working in the UK today.  This exciting new initiative aims to discover new talent and reward the very best self-published titles each year. 

The winners of the adult fiction and children’s book categories for 2020 have now been announced – see here for full details.  For full details of the shortlists please see here.

For 2020, there are two categories of Award:

  • adult fiction 
  • children’s fiction books, including YA

All titles submitted were published in English since January 2019 by authors who are predominantly or only self-published, ie where the author themselves acts as the publisher/creative director, and who are living in the UK.  Short stories and novellas are not eligible in the adult fiction category.

What the judges are looking for:

  • A fantastic story that entertains and delights the reader
  • A well produced ebook or print book
  • An enticing cover and blurb that successfully addresses the target audience
  • An effective and creative marketing and publicity strategy that has the potential to achieve great sales

Submission process:

Submissions for the 2020 prize are now closed.


The winners in both categories will receive a cheque for £1,000, a profile in BookBrunch and other publishing opportunities.

In addition to the support of IngramSpark and the London Book Fair, we are also delighted to be working with the Nielsen Book ISBN store.  For further details about all our sponsors and supporters, please see our About Us page.

Next Steps…

To keep updated with news about The Selfies 2020, to go on a list to receive advance notification of the 2021 Selfies, or if you have any queries please email