The Selfies Book Awards, set up in 2018 by BookBrunch, recognise and reward the fantastic work being done by the many highly professional self-published authors working in the UK today.  Sponsored by IngramSpark, and supported by the London Book Fair and Nielsen Book, this exciting new initiative aims to discover new talent and reward the very best self-published titles each year. 

In 2021, we will again be rewarding the very best self-published work in adult fiction and children’s fiction, and are delighted to announce that we will also be looking for the very best self-published memoir/autobiography too.  So, the three categories for 2021 are:

  • adult fiction 
  • children’s fiction books, including YA
  • autobiography/memoir

The 2021 shortlists have now been announced; the winners will be announced in April.

What the judges are looking for:

  • A fantastic story that entertains and delights the reader
  • A well produced book
  • An enticing cover and blurb that successfully addresses the target audience
  • An effective and creative marketing and publicity strategy that has the potential to achieve great sales

Submission process:

Submissions for 2021 are now closed.


The winners in each of the three categories will receive a cheque for £750, a profile in BookBrunch, a winners certificate and other publishing opportunities and packages from IngramSpark.  Shortlisted authors will receive free entry to the London Book Fair, and the LBF Author HQ.  In addition, one shortlisted author will receive two free hours of mentoring from the Really Useful Company. The winners will be announced in April 2021.

For further details about all our sponsors and supporters, please see our About Us page.

Next Steps…

To keep updated with news about The Selfies 2021 or if you have any queries please email