The Selfies have been set up to recognise and reward the fantastic work being done by the many highly professional self-published authors working in the UK today.

Established in 2018 by BookBrunch, the daily online news service for the book industry, with the support of IngramSpark and the London Book Fair, this exciting new initiative aims to discover new talent and reward the very best self-published titles each year.

Submissions for the 2020 Selfies Awards have now closed; the winner will be announced at the London Book Fair in March 2020. 

For 2020, there are two categories of Award:

  • adult fiction 
  • children’s fiction books, including YA

All titles submitted need to have been published in English since January 2019 and entries will only be accepted from authors who are predominantly or only self-published, ie where the author themselves acts as the publisher/creative director, and who are living in the UK.  Short stories and novellas are not eligible in the adult fiction category.

What the judges are looking for:

  • A fantastic story that entertains and delights the reader
  • A well produced ebook or print book
  • An enticing cover and blurb that successfully addresses the target audience
  • An effective and creative marketing and publicity strategy that has the potential to achieve great sales

Submission process:

Submissions for the 2020 prize are now closed.


A preliminary judging panel will review all submissions and draw up a shortlist of up to 10 books in both categories. Shortlists will be announced in late February 2020 via BookBrunch and partner agencies.  The shortlists will be reviewed by expert judging panels who will select the winner in each category.

The winners will be announced at the London Book Fair Author HQ in March; it is hoped that all shortlisted authors can be there.   The winner will receive a cheque for £1,000, a profile in BookBrunch and other publishing opportunities.

In addition to the support of IngramSpark and the London Book Fair, we are also delighted to be working with the Nielsen Book ISBN store.  For further details about all our sponsors and supporters, please see our About Us page.

Next Steps…

To keep updated with news about The Selfies 2020 or if you have any queries please email